The world of social media is a large and scary place right? All of those tweets and comments and shares. Turns out, not really actually.
While it can be a little time consuming depending on what and how many platforms you use (if a business, you may want to even hire an outside business like, I don't know, Agrimedia?), I have provided a couple of tips below to help you with your social media presence.
1) There are a lot of posts out there. Especially on Twitter where Uncle Jimmy and Aunt Sally are posting about there latest meal and how wonderful it was. The good thing is that there is a way to stand out from the crowd. Pictures.
Posts with pictures are much more probable to draw the attention of a scrolling user. Try it and see if your interactions grow.
2) Just like prime-time television slots, your social media posts can get more interactions at certain times of the day. I have found that one of those is just before 5:00 when the 9 - 5ers are getting ready to head out of the office. Before leaving, quite a few of those will log on to social media to see what Uncle Jimmy might be having for dinner.
3) Scheduling posts can save a lot of time. Don't forget that you were supposed to post something because you got busy. Schedule it before hand. There are several good third-party sites such as Hootsuite and Buffer which can help you with all of your social media platforms.
4) Plan. Have a social media plan ready. Know exactly what your goals are. Just because you create a Facebook page, don't expect an influx of followers which will load your business with, well, business.